About Me


Hi, I’m Valerio Cirella and welcome to my website.

Friends describe me as positive, enthusiastic and persistent person.


I live in Dublin, a vibrant European capital, and work for a large IT company, for which I use social media. From the professional point of view, I describe myself as an expert on Cloud IT solutions and Digital Media Marketing. I report my experiences and analysis on my blog and books.

In 2010, in Dublin, I also earned a Master of Science in “Management of Information Systems” at Trinity College. In 2016 I obtained the certificate of Professional Digital Selling (sales via social media) at Digital Marketing Institute.

I was born and raised in Naples, a beautiful town in southern Italy, where I earned a degree in Economics at the University of “Federico II”.

I like writing and traveling. I also have a great passion for football. The book “Bittersweet Social Media” (second edition, February 2016) and my blog are the expression of my passion for writing. In Naples, I had the opportunity to develop my writing skills by working with a local magazine for which I was writing news stories and economy of my city. This experience, and my curiosity, have helped to make me passionate about writing.